Modernism

Modernism

            Together with the great advances of technology, the Modernism movement started to breakthrough during the 19^th Century and in to the 20^th. The Western society began to find new ways of how to improve the environment and its constructions and to shape the human culture. Modernism is also considered one of the “abstract movements” in graphic design because it was mainly influenced by some of the fine-art movements such as Cubism and Fauvism and even by other movements such as the Dada and the Bauhaus.

          The Modernism movement influenced and was influence a lot by the creative disciplines such as the arts, architecture, music and even literature. It was the time that machines were in vogue and the artists of that time had to learn to adapt with their surroundings and with the technology that was available which made it easier to mass reproduce certain types of objects. With that said the machines became a source of inspiration for the artists to use during the Modernism Movement.

            Modernism changed and restructured the thinking processes for graphic design, typography and the communications sector because the style of the design changed a lot from the earlier phase of its stages during the 19^th century. During the 19^th century, the whole concept of Modernism was filled with a lot of graphic design and typography that was overly decorated and intricate in every possible manner which led to posters to be packed with a lot of images and fancy text. The designers of the Modernist era stuck to the severely, structured grid system which emphasized a lot on the negative space. They also emphasized the usage of the clean sans-serif type. The whole idea was to create a great usage of strong graphics that were heavily against the commercialism of that time and the greediness and cheapness. The typefaces which were commonly used during the Modernism movement included Franklin Gothic, Monotype Grotesque, Futura and Helvetica Neue.

Citrinitas.com, (2014). The History of Visual Communication - The Modernists. [online] Available at: http://www.citrinitas.com/history_of_viscom/modernists.html [Accessed 23 Dec. 2014].

Modernism, T. (2013). The easy guide to design movements: Modernism | Graphic design | Creative Bloq. [online] Creativebloq.com. Available at: http://www.creativebloq.com/graphic-design/easy-guide-design-movements-modernism-10134971 [Accessed 23 Dec. 2014].