Saturday, 1 November 2014

The Bauhaus Movement:

The Bauhaus movement and how it affected Graphic Design:


             The Bauhaus was an art movement that changed a lot of how the world approached the arts, such as the fine-art world and the arts and crafts. It also influenced graphic design alongside with a lot of 20th century modern art. Bauhaus was originally an art school which was founded by Walter Gropius in the city of Weimar, Germany in 1919, later on in 1924 they moved to Dessau and unfortunately it was forced to close down by the Nazi. The school’s aim was to give the idea that art and mass production could walk hand in hand with each other and make our lives easier.
          In this school there were a lot of important arttists teaching at this particular school such as Laszlo Moholy-Nagy and Herbert Bayer which contributed a lot for the development of graphic design. One particular contribution that was given in the graphic design section was that the Bauhaus started teaching typography as a subject which was crucial to the development to of sans-serif typography. That type of typography was making a huge hit because it contained simple geometric forms.
          Lazslo Moholy-Nagy was best known for his great versatility on of what he could do. He experimented with a lot of artistic fields such as fine-arts, typography, photography, industrial design, printmaking etc. All of these experimentations that he did eventually led him to make exceptional graphic design work which combined bold typography and photography.  At some point he resigned from his position of a lecturer at the Bauhaus and chose to work in the film industry as a film and stage designer in Berlin. Later on during 1937 he moved to Chicago and re-founded the Bauhaus under the name of ‘New Bauhaus’ which nowadays is known as the Illinois Institute of Technology.
            Another artist of great importance that influenced the Bauhaus movement was Herbert Bayer. He was a student at the Bauhaus and later on in his life he also became a teacher in there. Bayer worked and experimented in a lot of fields such as painting, sculpting, typography and advertising and studied his painting with Kandinsky. He also studied architecture. His career as a teacher started when he started teaching one of the very first typography. Eventually he moved to America and became an Art director for Vogue Magazine Offices in Berlin. One of his most noted is the typeface he created that used lowercase letters because the German Style contained a lot of fancy styles when it came to introducing capital letters etc.



References:

The Bauhaus : Design Is History. 2014. The Bauhaus : Design Is History. [ONLINE] Available at: http://www.designishistory.com/1920/the-bauhaus/. [Accessed 27 October 2014].



The easy guide to design movements: Bauhaus | Graphic design | Creative Bloq. 2014. The easy guide to design movements: Bauhaus | Graphic design | Creative Bloq. [ONLINE] Available at:http://www.creativebloq.com/design/easy-guide-design-movements-bauhaus-8134146. [Accessed 27 October 2014].

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